ICNCL Logo Monthly Functional Review • FY 2025-26
July 2026 Review
Executive Review

MONTHLY FUNCTIONAL
REVIEW

Broadcast Operations Digital Media Technology & AI FY 2025-26 Review
Presented By
Indrani Mukherjee • Debojyoti Chakraborty
Agenda Overview

Key Functional Review Areas

Select any domain card below to navigate directly to detailed performance metrics.

Tubers TV Logo
SECTION 01
Tubers TV
Content Creator Ecosystem (350+ Creators)
View Details →
Indinet Broadband ICNCL Corporate Siti Maha Puja Tubers TV SNEWZ Digital
SECTION 02
Website Dev
5 Platforms • Staging & Production Deployment Hub
View Details →
Siti Maha Puja Logo
SECTION 03
Durga Puja Pass
Digital Ticketing & #1 Google Search Campaign
View Details →
SECTION 04
Broadcast
Lead: Indrani Mukherjee • Channel Networks
View Details →
SECTION 05
AI & Tech
Lead: Debojyoti Chakraborty • Innovations
View Details →
SECTION 06
Extract Activity
Royal Bengal Cup & Digital QR Transformation
View Details →
Tubers TV Logo
Digital Media & TV Platform
Platform Mission: A free platform promoting digital creators from YouTube to Facebook 100% free of cost. Our motive is bringing digital creators onto mainstream television — reviews confirm creators are thrilled to see themselves on TV!
0+
Content Creators Onboarded
Tubers.pptx Main Data

Weekly Activities

Weekly Fixed Programme Chart
Festival Programme Planning
Festival Logo & Graphics Updates

Revenue Share & Business Model

Monetization framework and commercial strategy for Tubers TV

TUBERS PRIME REVENUE PLAN
TUBERS PRIME.pptx
✓ Ad slots & sponsorships share
✓ Shared commercial advertising
Content Advantage
0+
Videos & Content Elements
✔ 100% Free of Cost
to run the television channel.
Official Website & Social Channels
Website (tubers.co.in) YouTube Channel Facebook Page Instagram (@tubers__tv)
Web Technology & Project Workspace

Website Development & Ops

Centralized Hub for Staging Environments, Production Deployments & System Maintenance

Staging Environments (Self-Made & Ready to Launch)
Indinet Broadband

Indinet Broadband services portal — demo environment prepared for leadership review.

Self-Made Staging / Ready
ICNCL Corporate

Indian Cable Net Company Limited — demo environment prepared for leadership review.

Self-Made Staging / Ready
Production Deployments (Live Web Platforms)
Siti Maha Puja

Durga Puja VIP Invitee Pass booking platform — fully published and live.

Self-Made Production
Tubers TV

Free platform for creators to promote and broadcast their video content.

Migrated & Maintained Production
SNEWZ Digital

Bengali News Website — live digital coverage and article publishing framework.

Migrated & Maintained Production
Siti Maha Puja Logo
Digital Marketing & Ticketing

Durga Puja VIP Pass Campaign

Ranked #1 on Google Organic Search • 100% Free In-House SEO Deployment

0+
2025 Online Passes Booked
0+
2026 Bookings (Still Counting)
#0
Google Search Rank (Outperformed District by Zomato)
Passes Sold Out Hand
🔥 100% SOLD OUT Record Time: 20 Days
Zero Investment & Organic Dominance Success
  • ✓
    Top Search Dominance: Ranked #1 on Google Search organically (outperformed district by Zomato) without any paid promotions.
  • ✓
    Creator & Tour/Travel Trust: Loved and organically promoted by creators on their channels, and added by tour & travel operators for trusted verification.
  • ✓
    100% Free Deployment: Developed and launched completely free via custom hand-coded SEO and framework architecture.
Organic SEO Dominance
Meta Ad Campaigns
Digital Ticketing Portal
Official Website & Social Channels
Website (sitimahapuja.in) Facebook (/sitimahapuja) Instagram (@sitimahapuja)
Core Operations

Broadcast Operations & Alliances

Operational Lead: Indrani Mukherjee

ZEE Network Partnership

TV Frame
ZEE Boot Screen
Bootup Screens (Click to browse 1-3)

Managed custom bootup screen displays for ZEE Network channels, strengthening brand presence on startup.

✓ Bootup Configuration: Implemented bottom-up screen displays.
✓ ZEE Alliance: Distribution alignment across multiple active screens.

SONY & Crunchyroll Promo

TV Frame
Promotional Video (Click to zoom)

Promoted Crunchyroll anime on television. Integrated and managed campaign synergy for Siti Cinema's official social media.

✓ Crunchyroll Ads: Spearheaded anime promos on cable network.
✓ Siti Cinema Synergy: Dynamic social media audience engagement.
Tech & Innovation

AI & Digital Technology Solutions

Technology Lead: Debojyoti Chakraborty

AI Video Generation

Proactively finding fresh ideas to promote broadband plans and company branding with AI video tools. Regularly creating and sharing AI-generated promotional videos for Indinet Broadband across Facebook, Instagram, and X platforms.

Campaign Videos
GWR Promo
Plans Promo
Siti Media

Android Application

Created an in-house Android application for LED box display. Controlled directly from our office server to update videos in real-time, installable on any LED box to advertise our projects anywhere. Features remote power cut and reboot capabilities. Replaces outsourced dependency with an fully owned product.

LED Box Interface Screen (Click to enlarge)
LED Box Application Screen
Open Kiosk Dashboard ↗

Automated Data Entry

Designed and deployed custom Python scripts to automate data entry directly into Excel databases and external tracking platforms. Streamlines record keeping, eliminates human input error, and optimizes overall business efficiency.

Automation Ecosystem Features
✓ Excel reporting automation
✓ Real-time Python scraping
✓ Eliminates manual errors
Open Video Record Panel ↗
Strategic Technology Statement

"As AI is getting stronger, we need to accept it & start developing ourselves. I have the ideas, scripts, and automation plans to build many more innovative projects."

Value Addition & Operations Hub

Special Events & Operations Hub

Centralized review of brand event coordination, cable TV show logistics, and digital systems

Royal Bengal Cup

Active in-field event operations and social media management.

✓ Social Media: Managing posts before, during, and after events.
✓ Creatives: Designing match graphics and announcements.
✓ On Ground Actives

Cable TV Show & Operations

Implemented a QR Registration Desk for calendar collection & Siti Cable merger info. Saved time by replacing paper register notebooks.

⚡ 1,000+ LCO entries
LCO Registrations
Banners & Poster Designs (Click to browse)
Cable TV Show Banner 1
Cable TV Show Banner 2
Cable TV Show Banner 3
+1 Banner
Monthly Review Summary

THANK YOU

Questions & Executive Discussion